For the rest of Europe, English cuisine has always been laughing stock number one. But besides being rather unhealthy, and to be honest, dodgy at times, its image is also in immediate need of a thorough makeover (preferably led by a copywriter). Allow me to elaborate: picture yourself at a grocery store, with your canned/frozen dinner safely in your basket – except for that special treat you know you won’t look for at the fruit shelf. Instead of all the mouth-watering triple chocolate biscuits and buckets of Ben & Jerry’s just waiting to be rushed home, your eyes fall on a can labelled: ”Spotted Dick Sponge Pudding.” Now that’s what I call a turn-off. Come to think of it, I should probably tip off the local Weight Watchers on that.
Spotted Dick Sponge Pudding
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I don’t even want to begin to think about what is inside that can. If the English are the laughing stock of European cuisine, they only have themselves to blame. Well, them and some idiot at the Heinz Company.
I think the label’s supposed to give some idea of the contents as well – it looks like sponge with raisins(?!). Apparently it’s some traditional dish and the name’s ancient, too… What I don’t get is why they couldn’t have invented a better one. (It’d be worth mentioning on the can: “New and Improved Name!”)